The following outlines the main questions in the application form and how to complete them. 

Section 1: Project Title.

Your short title should be related to your project and provide a glimpse into what is to follow in your application.  Sport England love a concise and informative title. For example, “Walking Into Well Being”. Don’t include the name of your organisation in the title. 

Section 2: Briefly outline your project. 

Build on the project title. Include a simple explanation detailing what the activities will be, where and when they will happen and who the target audience is. If there’s space outline what the main costs will be. 

There are plenty of examples in the attached sheet which show how other groups have described their projects. Here is one example: 

“This project will provide funding for a walking project for Muslim women from across Bradford. This will be for 20 walks and hopefully recruit 20 local women per walk. The project will also include the training of 10 local Muslim women to be walk leaders.” 

You can write up to 100 words for this section. 

 Section 3: Why do you want this project to happen?  

In this section you could talk about how and why the project has been developed. 

You could include: 

• Inspiration: Where did the project idea come from? Was it driven by the needs of the people you are trying to reach?   
• The People: What do you know about the people you are trying to reach and the things that are important to them to enable them to become active. Do they have multiple hurdles to address. For example, do they have long-term conditions alongside caring responsibilities? 
• Challenges: What specific challenges do the people you are trying to reach face when it comes to being active? 
• Demand: How do you know the people you are trying to reach are interested in participating? 
• Overcoming Barriers: Why do you believe this specific project will address the barriers they face to being active? Have you conducted any pilot tests to validate this? 
• Existing Work: Does your organisation already offer programmes for the people you are trying to reach? If so, how will this project build on those existing efforts? 
• Where: Have you used the “Place Need Classification” to identify the need in the area the project will take place?  Click here. 
• Your Expertise: How has your experience working with this group informed the development of this project? 
• Similar Opportunities: Are there any existing programmes in your area that offer similar activities? How does your project compare and what unique value will it provide?  Are your working with others in your area? 

You can write up to 500 words for this section. 

Section 4: What do you want to achieve from delivering the project?    

Sport England asks you to imagine the end of your project and to briefly describe the positive changes you hope to achieve. What kind of impact will your project have on the people you’re helping? 

You could include: 

• Short- and long-term goals and the wider benefits: What positive changes will participants experience shortly after the project and further into the future. What positive changes will your organisation see in the short term and long term?  

Examples of the positive changes could include: 

• Will inactive or less active people become more active during the project and beyond? 
• Will the people involved feel more connected to their community?  
• Will the project help to bring people together to be physically active? 
• Will the project improve people’s physical and mental health? 
• Will the project help to build/ strengthen social relationships/ friendships? 
• Will the project help to reduce inequalities? 
• Are there any environmental benefits? 
• Will the project have a positive impact on your organisation? E.g. increased membership, increased income, more connected to the local community, more connected with other community organisations and increased sustainability of your organisation. 

Try to make these goals measurable.   

Measuring success: How will you know it’s working? For example, provide an estimate of how many people you hope to become involved in the project. Important, include details of how you have estimated your figures. 

At the end of your project, how might the people involved continue to be physically active in their lives? 

Overcoming obstacles: What challenges will your project address? For example, lack of transportation, access to facilities. 

Equipment & facilities: If your project is focused on upgrading equipment or facilities, explain how this will increase opportunities for getting active. 

Are there any other benefits you think your project can achieve? 

You can write up to 500 words for this section. 

Section 5: How will you make it happen?    

The best way to approach this question is to prepare a simple project plan. You could use a template such as this one: click here.

This will help you think about all the steps you need to take to deliver the project. It will help you think about all the costs that you will need to cover.   

You can upload the plan with your application form. This will help the assessor see that you have thought about the different aspects of the project. It will give them confidence that the project is well planned. 

Use the information to help you populate this and other sections of this application form.  For this section, talk about the: 

• Location. Where will the activity take place?  Will it be at your own facility or at a hired venue.   
• Who will deliver the project? Share their qualifications for coaching or any other aspect of your project. Are they part of your team, or will you recruit new staff? 
• When will the project take place (days, times, frequency)? How do you know this timing works for participants? 
• What have you done already? Briefly outline the work already done to get to this point. 
• Facility improvements: If your project involves improvements to facilities, do you need planning permission or consent from the landowner? 

You could also explain why any non-direct delivery costs are required to make the project happen.  These could include marketing cost, management, and administration costs to help you to organise the activities such as hiring coaches and booking venues. 

You can write up to 500 words for this section. 

Section 6: Project Costs. 

It is good to tell Sport England more about the project costs and how they have been calculated. This could be done as part of the project plan detailed in the section above. However, back up that information by completing this section.   

Breakdown of Costs: For example, hourly facility rental rates, number of equipment sets needed, or how you determined how many coaches are needed. 
 
Facility Improvements: If you’re improving or altering a facility, let Sport England know who gave you the estimated costs for the work. 
 
Funding Secured: If you’ve already raised funds, please tell Sport England how much and where it’s coming from. 

This section also gives you the opportunity to tell Sport England about any further support they might be able to provide, such as advice or further guidance on the delivery of your project. 

You can write up to 500 words for this section.   

Examples of organisations which have already received funding and what they need it for.